From our founder:

I’ve spent over 25 years in the technology sector, working across both enterprise and startup environments. Throughout my career, I have held leadership roles spanning IT, cybersecurity, business development, and intelligence, giving me a front-row view of the evolving relationship between technology, security, and human behavior.

In 2021, I founded Yippee Ki Yay Inc. to provide business development and strategic consulting services within the cybersecurity industry.

A year later, I traded city noise for ocean air and moved to Prince Edward Island, where I continued my work at the intersection of cybersecurity marketing, cyber threat intelligence, and emerging technologies.

In 2025, I launched the Insight & Security Lab as the research arm of Yippee Ki Yay Inc. Our mission is to better understand how influence techniques evolve, where they converge, and how we can build stronger defenses against them.

– Julie Laurin